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Catches microfibers shedding off our clothes in the washer, BEFORE they get into the waterways.
Ships from east coast of U.S.
Toss the Cora Ball into the washing machine for cleaner waterways
If 10% of US households use a Cora Ball, we can keep the plastic equivalent of over 30 million water bottles from washing into our public waterways every year. That is enough water bottles to reach from New York City to London!
Every time we do laundry, our clothes shed tiny, unseen microfibers (including plastic), which go down the drains of our washing machines and into our waterways. That's not great for the animals living in those waters, or for us. The Cora Ball is laundry ball you toss in your washing machine so that it can catch the microfibers BEFORE they get into our waterways.
Inspired by the way coral filters the ocean, the Cora Ball collects the microfibers into fuzz we can see, so we can dispose of microfibers in the right way. Just one fleece jacket could shed up to 250,000 pieces per garment per wash. New York City, alone, could have 6.8 billion microfibers flowing into its harbor every day. Most washing machines do not have filters. The ones that do are only good to keep keys and coins from clogging your pipes. A standard filter cannot do what needs to be done: catch fibers too small for the human eye to see AND allow water flow.
The Cora Ball swooshes around in the laundry and, just like coral does, it allows water to flow, while picking up those little pieces of microfiber and catching them in her stalks. An independent test investigating the effectiveness of the Cora Ball out of Dr. Chelsea Rochman's lab at the University of Toronto showed the Cora Ball catches 26% of the microfibers from flowing down the drain. Read about it here: https://www.forbes.com/sites/jeffkart/2019/02/01/science-says-laundry-balls-and-filters-are-effective-in-removing-microfibers/#54249209e07a